LEASING aggregator website, Leasing.com, is offering brokers who advertise a £15 credit.
The offer, called ‘Apptober’, is claimable for every enquiry received in October that leads to a completed online finance application form.
Leasing.com says ‘Apptober’ has the potential to save brokers substantially on their marketing spend as the motor industry continues to recover from the effects of the coronavirus pandemic.
The leasing portal said it had called its offer ‘Apptober’ because October 2020 marks one full year since it introduced its online application form.
According to Leasing.com, more than 25% of all advertisers now usethe application form, which, it says, shortens turnaround times from enquiry to application and leads to a higher conversion rate from enquiry to finance application.
Paul Harrison, head of strategic partners, commenting on the ‘Apptober’ promotion, said:
“As the car leasing experts we already provide our partners with the best-quality enquiries in the market but our ‘Apptober’ promotion will help advertisers who use our services to get those enquiries for an even better price.”
We want to continue to support the sector through this difficult time by helping our partners to reduce costs and improve their conversion rates. We also know that online communication and smooth, quick and easy transactions is something that consumers want too, so it’s a win-win situation.Paul Harrison, head of strategic partners, Leasing.com
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.