LEASING Options has announced a major new partnership with Sky Sports, becoming the official sponsor of Sky Sports Darts for 12 months from February 2026 to January 2027.
Earlier this month the Manchester-based business was placed an impressive third in the BN25 rankings having won 14,666 orders in 2025.
The sponsorship, brokered by Sky Media, is a major investment and a key part of Leasing Options’ brand strategy.
Mike Thompson, Chief Operating Officer at Leasing Options, said “This is a significant moment for Leasing Options and a partnership we are genuinely proud of.”
“Over the last 12 months we have made a major investment in our brand because we are focused on making Leasing Options a household name, and there are few platforms with the scale, trust and reach of Sky Sports.”
Sky Sports’ digital and social channels reach around 55 percent of the UK population, which means Leasing Options will be seen regularly by a huge number of people throughout the partnership.
This partnership takes that learning onto a much bigger stage, putting Leasing Options in front of a fast-growing and highly engaged darts audience across TV, streaming and social media.
The timing also reflects how quickly darts is growing and the investment Sky is making to keep building the sport. Darts is now firmly mainstream, with big tournament audiences and more people watching highlights and content online as well as live.
Thompson added: “We have tested our audiences, and the response has been overwhelming, which is why this feels like such a natural fit. Sky Sports Darts has seen phenomenal growth and Sky is investing heavily to support that.
“As a family business, this is a big step for us, and we are really looking forward to the next 12 months and working in partnership to deliver something that fans will enjoy.”
The partnership will also build on Leasing Options’ recent work with comedian Justin Moorhouse, who will continue collaborating with the business following the success of its latest TV advertising. As part of the campaign, he will also make a series of darts-themed guest appearances across launch and ongoing content.
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