LEASING Options has launched a new TV advertising campaign which forms part of its continued investment in brand growth and customer engagement.
The Manchester-headquartered leasing broker worked with creative agency Doodledo to deliver the new campaign. Featuring comedian and actor Justin Moorhouse as a mischievous purple genie, the advert uses humour and memorable storytelling to underline Leasing Options’ commitment to making customers’ driving dreams come true.
The campaign builds on the company’s strong northern roots, with Moorhouse — known for his role in Phoenix Nights — chosen for his local connection and broad appeal. The advert will run on TV and digital platforms nationwide from this week.
"Leasing Options has been built on over three decades of helping drivers across the UK into their perfect car. Our business has grown significantly, and investing in brand awareness is an important part of our strategy to ensure more customers understand the benefits of leasing. Partnering with Justin and Doodledo has allowed us to create a campaign that is both entertaining and reflective of our personality as a business – rooted in Manchester, but with national reach and ambition."
The new campaign reflects Leasing Options’ wider focus on growth, innovation and customer experience, Mike added, ensuring that Leasing Options remained a leading force in a rapidly evolving leasing sector.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
