Leasys UK launches new data-led remarketing strategy

LEASYS UK has partnered with digital remarketing platform Dealer Auction to support the sale of its ex-contract hire vehicles through a data-led remarketing strategy.

The partnership will see up to 5,000 Leasys vehicles made available annually through Dealer Auction’s platform, giving Leasys access to over 5,000 active trade buyers across the UK.

Using data and market insight, Dealer Auction will promote Leasys stock to relevant buyers through a combination of closed, franchise-specific and the open networks, helping match vehicles with dealers actively looking for stock that fits their forecourts.

This targeted strategy is designed to support a more effective route to market for Leasys, help improve speed to sale, increase stock visibility, drive buyer engagement and maximise returns.

“It has never been more important for brands to support their franchise networks in obtaining quality used vehicles for onward sale to customers. This partnership ensures that Leasys UK’s high-quality, used ex-rental or fleet vehicles are easily accessible to both franchise networks and independent retailers across the United Kingdom.”

Shane Coomber, Managing Director, Leasys UK Tweet

Le Etta Pearce, CEO of Dealer Auction added: “This targeted approach to remarketing is where Dealer Auction can add real value, using closed network capability, data and market insight to help put the right stock in front of the right buyers, at the right time and at the right price point. Together, we’re creating a more strategic route to market, designed to increase buyer engagement, improve speed to sale and maximise returns for both the buyer and the seller.”