THE latest indicator of dealer relationships with OEMs – the NFDA Dealer Attitude Survey – saw Lexus top the charts.
Lexus scored 9.5 out of a possible 10 points.
In second place was Kia (9.2) with Toyota and Mercedes third, tied on 9.1.
The attitude of Kia dealers towards their OEM is in marked contrast to sister brand Hyundai, which scored 2.8. Bottom of the table was Alfa Romeo on 1.8.
It is positive that despite the significant disruption faced by our industry over the past 12 months, dealers are, on average, fairly satisfied with the relationship with their respective manufacturers.Sue Robinson, chief executive, National Franchised Dealers Association (NFDA)
Paul Philpott, Kia president and CEO, commented: “We couldn’t be prouder of the positive relationship that we enjoy with our dealer network, as highlighted in the latest NFDA survey. Communication forms the foundation of our partnership and listening to one another’s needs is vital to be able to work together effectively.”
The National Franchised Dealers Association (NFDA), which represents franchised car and commercial vehicle retailers in the UK, carries out its Dealer Attitude Survey twice a year. The survey has taken place continuously since 1989, with this edition conducted in January 2021.
Automotive and fleet writer for Broker News