THERE’S a new director for MINI: Federico Izzo.

Federico takes up his appointment for MINI UK and Ireland from 01 May. He takes over David George who moves into the role of President and CEO, BMW Group Canada from 1 March.

Federico joins MINI UK from his previous role as managing director, BMW Group Czech Republic. He has been with the BMW Group since 2007 and brings substantial experience gained across sales and marketing from an international career in the automotive industry which started at Mazda Motor Italy in 2002.

MINI will become an all-electric brand in the early 2030s and its future product strategy is incredibly exciting.

Federico Izzo, director, MINI UK and Ireland

The UK is the largest market for MINIs in the world. Last year it took 2.78% market share.

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