TOYOTA is introducing a new version of its brand logo throughout Europe.
The company said it was part of its transition from a car maker to a mobility provider. Toyota says the new design language operates fluently across all digital and physical touchpoints and has been shaped by four key principles:
- forward-thinking,
- mobile-ready,
- more premium feel and
- consistency across all business units and sub-brands.
An example of Toyota’s move towards mobility provision is the purchase of Inchcape Fleet Solutions, now rebranded to Kinto.
The new logo will be applied across all communications, while the current logo will continue to be used for Toyota vehicles. There is no change to the current retailer signage although Toyota said this would be reviewed in the Toyota 2025 Network Strategy.
Automotive and fleet writer for Broker News
