New Vauxhall MD to lead brand back to growth

AFTER years of so-so form, Vauxhall is promising to return to a growth OEM with a new MD on board: Steve Catlin.

He returns to Vauxhall having started his career there over two decades ago as a Performance Analyst and having worked his way up to Retail Sales Director by 2012. Leaving in 2015, he took up leadership roles at Saab, SEAT, Audi, and most recently steering Volvo Car Financial Services UK as MD.

This time Catlin is back to steer the brand as it embarks on its electric era and to forward its mission to make EVs more accessible and attainable for Britain, offering a fully electric version of every car and van it builds. It was the first UK manufacturer to offer electric and petrol hybrid versions of the same car for an identical list price with the New Frontera.

“It’s great to be back working with Vauxhall, which has always been a brand close to my heart. A lot has changed since I was last here and not just the décor, but the motor industry as a whole. However, Vauxhall has always stood for practical innovation with a distinctly British voice. Now, with a fully electric line-up and a clear sense of purpose, it’s a brilliant time to be part of the journey. I’m looking forward to building on the progress we’ve made and the exciting road ahead.”

Steve Catlin, Managing Director, Vauxhall Tweet

Steve replaces Eurig Druce who had been acting as interim MD and was promoted to Group Managing Director, Stellantis UK, earlier this year. Druce added: “Steve brings deep experience across the industry and a strong understanding of Vauxhall’s role in shaping the future of British mobility. Vauxhall, a home brand for Stellantis UK must return to growth and I am confident Steve will lead the teams in a positive trajectory.”