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First month of Mercedes-Benz agency – and registrations fall

MERCEDES-BENZ, which started selling cars under the agency model in January, was down more than 20% in a market that saw an overall rise of 14.7%.

The agency move, which has blocked brokers from selling Mercedes cars without going through the brand’s captive finance house, has drawn criticism from consumers on the Mercedes-Benz Facebook page.

While agency is supposed to eliminate consumer’s fear that another buyer may have received a better deal through fixed pricing, Mercedes has also launched a sale offering discounts on selected models

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