PAUL Harkins has been appointed to the role of Head of Broker Partnerships to cover Hollie Crumlish, who is soon to leave the role on maternity leave.
Paul is seconded from his Regional Development Manager position to manage the Partner channel as it grows and to oversee Alphabet’s soon-to-be-announced partner-plus event in September which will be the launchpad for further enhancements to the Alphabet Partnership.
It follows Alphabet’s successful Partner relaunch event in June 2024 from which Alphabet presented its new vision for leasing broker partners and the introduction of a new broker scorecard.
“I’m thrilled to be taking up the role of Head of Broker Partnerships. I love the fleet industry and working closely with our broker Partners, so I’m excited to have the opportunity to bring my development skills and broker knowledge to this role.”
Paul Harkins, Head of Broker Partnerships, Alphabet
Richard Chadwick, Head of Indirect Sales at Alphabet, added: “Paul comes into post at a time of huge transformation for our broker business. The sector is both a resilient and highly competitive place to be trading, and we’re working hard behind the scenes to continue to build upon the work we presented to our partners last year. PauI will be an asset in his new role as we continue to position Alphabet as a premium funder for our exclusive network of brokers.
“It’s important to recognise the work that Hollie Crumlish has undertaken, which has been fundamental to our achievements so far. On behalf of the team, I want to take the opportunity to wish her and her partner the very best with their new arrival. Like Paul, Hollie is an integral member of the team at Alphabet.”
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
