- Pictured above, left to right, with the GWM ORA Cat: Peter Vardy CEO; Darren Paterson sales director; and Alastair Grier chief commercial officer
PETER Vardy is the first official retailer for new Chinese brand GWM ORA UK.
Vardy, based in Motherwell just outside Glasgow, will also have the franchise exclusively across Scotland.
From November, customers will be able to visit the showroom and test-drive the ORA Funky Cat First Edition. Peter Vardy says it will be opening additional Scottish GWM ORA retail and aftersales outlets during 2023, including one in Edinburgh.
The appointment of our first official retailer is a huge milestone for the GWM ORA brand. I look forward to working closely with the team at Peter Vardy as we navigate our launch phase and continue to develop our retailer network across the country.
Launched in 2006, the Peter Vardy Group is a family-run automotive business operating across Scotland.
The retail business consists of 14 dealerships, representing Porsche, Jaguar, Land Rover, BMW, and MINI as well as a used car supermarket operation called ‘CARZ by Peter Vardy’.
The business launched a Mobility Division in 2020 – the first mobility business, Peter Vardy Leasing, launched in April 2021 closely followed by FlexAuto Rental which launched in January 2022.
As a business we always look to work with exciting, unique and sustainable brands; GWM ORA ticks all these boxes. As the first official retailer for the brand, we can’t wait to introduce the product to Scotland and get customers into vehicles. With an accessible price and strong spec, we’re anticipating that the ORA Funky Cat First Edition will be very successful.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
