Product name change for Auto Platforms as MotorLease becomes MotorComplete

THE MotorLease brand of website and CRM software specialist, Auto Platforms, is changing its product name to MotorComplete as it seeks to double its current leasing broker subscriber base.

The change in name is effective immediately.

According to managing director Anthony Flack, the switch from MotorLease to MotorComplete has been precipitated by a naming dispute with another company, and a change of product name was requested.

We have no issue with rebranding from MotorLease to MotorComplete, it’s more about the real service we provide. It actually gives us an opportunity to reinforce our commitment to the leasing broker market and push for further growth.

Anthony Flack, managing director, Auto Platforms Tweet

Currently the new MotorComplete has 22 leasing brokers on its books and has recently added Britannia Car Leasing to its list of broker clients.

We’re looking to double the number of brokers we service as we look to challenge the status quo of website design and CRM provision, to make it as easy as possible for brokers to lease cars and vans.

Anthony Flack, managing director, Auto Platforms Tweet

The latest MotorComplete all-in-one broker platform offers an easy set-up process, ease of ongoing change, and strong pricing management through rate book upload, special offers management and aggregation. Other features include:

Convert rate books to online offers in a matter of seconds
Customer offers using CAP data to match the exact specification of in-stock vehicles
Create and manage professional branded orders, proposals and renewals
Email templates and automation
Integrated eSignature technology
Cloud backed media storage and management system
FCA and GDPR compliance
Capable of third-party API integration

Anthony added: “I know it can seem daunting moving from one provider to another, but we’ll ensure an integrated switch with a smooth transfer of client data and no loss of website provision. Changing to the new MotorComplete suite of tools will be hassle-free and cost-effective.”

MotorComplete is a product name of Auto Platforms, a leading automotive technology provider headquartered at the Coventry University Technology Park.