NEATH-based van leasing specialist Low Cost Vans is no more.
The national supplier of vans at the best price for the last 20 years has evolved into a business that goes beyond commercial vehicles and encompasses cars, fleet management, motorhomes and flexible hire options.
So the Welsh broker has undertaken a major rebrand, which launched today (18 July 2022).
The new name – the lcv group – was developed in partnership with creative consultancy the Future Collective, to better reflect the company’s vision for the future. The business has also started to expand its workforce, creating new employment opportunities from its headquarters in Skewen, which has also been given a makeover.
A long-standing supporter of Swansea City AFC, Low Cost Vans will continue as a long-term commercial partner with the new brand.
CEO Rod Lloyd said:
I’ve owned the brand name Low Cost Vans for more than 20 years and, while I’ve always loved the name, it no longer reflects the business as we’ve diversified. Now is the right time to rebrand, and it’s not something we did lightly. The lockdowns of recent years allowed us the time to develop our ideas, and we spent many long hours working on the new elements of the business.
It has already had a positive impact inside the business with members of staff taking on extra responsibilities and opportunities emerging for new colleagues to join the team.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.