BRIGHTON-based Rivervale has undertaken a full rebrand and added the tagline ‘Making Motoring Manageable’.
The leasing brokers says it signals a new era for the business – which has been in the automotive industry for more than 50 years – since the management buyout in 2022.
Rivervale says its rebrand is a testament to the company’s dedication to staying at the forefront of the industry while maintaining its core values of being reliable, responsible, driven, open and honest.
The rebrand goes across Rivervale’s suite of product lines, encompassing leasing, minibus, fleet, aftersales, MAXUS and used sales. Customers can expect an even wider range of options to suit their individual needs and preferences as Rivervale strive to be the UK’s most trusted vehicle provider.
Our rebrand represents our dedication to continuous improvement and our commitment to our customers. It's an exciting time for Rivervale as we look forward to a future of making motoring manageable for everyone.
Vince added that the rebrand also allowed the wide-ranging business to recognise the importance of environmental, social and governance (ESG) responsibilities. “The company has begun a journey toward breaking the mould of motor trade organisations and is committing to better practices,” he said.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
