CONGRALTULATIONS to Robert Lea, appointed sales and marketing director of Gofor, the Edinburgh-based fleet management specialist, bringing over 25 years of experience in corporate fleet management.
He joins Gofor after a decade at ALD Automotive (now Ayvens) as head of corporate sales. Under his leadership, the department achieved significant growth, increasing fleet size while enhancing profitability. He also served as commercial transformation lead and had senior roles at Lex Autolease and Bank of Scotland Vehicle Finance.
In his new role, Robert will drive revenue growth by developing bespoke, customer- and organisation-centric initiatives to promote cost control, ESG targets, recruitment and retention, operational efficiency, and risk mitigation for clients.
His deep commercial understanding of the leasing value chain, corporate fleet management and what client requirements in the rapidly evolving mobility market will help deliver client-focused services to attract more customers.
Robert said: “I’m really excited by this new challenge and can’t wait to get to work with my new teammates and customers in the days and weeks ahead. I have the rare opportunity to help fleets drive the net-zero transition within an agile, high-growth environment free from corporate bureaucracy.
“By joining a firm that prioritises bespoke, client-centric innovation over volume-based models, I can help directly influence strategic direction and deliver genuine commercial transformation.”
His move to Gofor aligns with the company’s desire to bolster commercial leadership to deliver more to customers and with its recent business expansion in England, including securing major contracts, such as being appointed the sole fleet management supplier for Taziker in February 2026.
Gofor plans to accelerate growth by focusing on individual requirements and what’s important to customers, as well as accelerating growth in the LCV sector.
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