SARAH Simpson is the new boss at Porsche Cars.

She takes over the CEO role of Porsche Cars and the Porsche Retail Group at the beginning of September.

Current CEO Marcus Eckermann is moving to a role within Porsche AG.

The team at Porsche – both in Reading and in our Porsche Centres across the country – have an excellent reputation. It is a truly exciting time to join the brand, as it progresses further on the path to electrification, while continuing to offer emotive petrol-powered products such as the 911 GT3.

Sarah Simpson, chief executive officer, Porsche Cars

Simpson joins from Bentley where she is currently regional director for UK, Middle East, Africa and India. Here career spans more than 20 years within the Volkswagen Group.

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