Silverstone Leasing merges brands

NORTHAMPTON leasing broker Silverstone Leasing has merged its corporate and personal leasing brands.

Embrace Leasing, its personal leasing arm, is ditched to form the one Silverstone Leasing offering. It became effective in January 2024.

Silverstone Leasing said that the combined teams mean that customers can now access Silverstone Leasing for all enquiries seven days a week. The leasing broker said that mystery shopping of competitors uncovered nobody else offered human contact at weekends.

Managing director Scott Norville (above, right) said: “Combining everything using the same processes across the board is already proving to work really well. Everything we do we’ve looked at how can we improve it and approach 2024 in a new way, putting our customer service levels at an all-time high.

“Previously it felt disjointed with two separate teams and our service levels needed to be improved. We weren’t opening at weekends and customers were enquiring while we were closed, meaning we were missing opportunities.

“We decided we needed a presence at the weekend. Now on a Saturday a member of the team is available for four hours from 9am to 1pm on a rota basis, which means we can respond to the customer quickly.”

Scott said that the company was targeting growth of 20 per cent in 2024.

Silverstone is not the only leasing broker to merge its corporate and personal leasing identities recently.

Last month Bromsgrove broker led by Chris Rouse announced it was merging its National Fleet Services and personal leasing arm Express Car Leasing to create a single entity: Express Vehicle Contracts.