NORTHAMPTONSHIRE leasing broker Silverstone Fleet Management has rebranded as it marks 10 years of trading. It is now Silverstone Leasing.
The four new-look logos (below) reflect how much the company has grown since its inception in 2012, says managing director Scott Norville (pictured above in front of the new-look brand).
He continued:
Our 10th anniversary seemed like the perfect time to refresh and modernise our brand. Simplicity and customer service are key when choosing a car or van with us and we wanted that to be reflected in our branding.
Over the years we have had numerous customers think we only deal with large fleets thanks to the fleet management in our title. While we do manage larger fleets, our core business comes from companies with just one to 10 cars and vans.
We felt we needed to be clear on what we provide as a company with a firm identity. Although we have a new brand, I can guarantee you the same award-winning customer service.
Silverstone Leasing on its new branding
The new Silverstone Leasing brandmark not only forms the letter ‘O’ in Silverstone but also takes on the form of a road. The road is an ‘S’ bend and helps split the logo into two colours.
The road also symbolises that Silverstone point their clients in the right direction for their future lease.
There are also a number of sub brands in the new visuals, which cover each arm of the business: Silverstone EV; Silverstone Van Leasing; and Silverstone Fleet Management.
Each sub brand has commanded its own colour way, with Silverstone Leasing taking the powerful red hue, Silverstone EV in blue, Silverstone Van Leasing in orange and Silverstone Fleet Management in green.
“We are delighted with the new logos and would like to thank the Blayney Partnership for making this possible,” added Scott.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
