LEASING brokers might want to consider how social media integration might help their business.
Online automotive marketplace CarGurus has introduced WhatsApp integration into its platform allowing speedier communication between interested customers and supplying dealers.
CarGurus also says that customer familiarity with the message app has helped WhatsApp dealer lead volumes increase by 10% week on week.
Wendy Harris, vice president of European sales at CarGurus, said:
The integration of WhatsApp to the CarGurus platform demonstrates our commitment to continually develop tools that deliver improved ROI for our dealer partners. In this instance it is especially impactful because it also delivers a better consumer experience for car buyers, who benefit from faster response times and the convenience and familiarity of communicating via WhatsApp’s hugely popular messaging service.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
