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- H1 vans sales in decline – and the Stellantis stable is biggest faller
- Demand remains strong for Toyota Hilux pickup
- New Farizon brand hits the van charts
- Plus sales overview from Liam Nicholas
OF THE 25 brands on sale in the LCV market, only eight are in positive territory for the first half of 2025. The total LCV market is running down 12% in the first half of the year; a drop of 21,572 units. More than half of that fall, 11,238 vans, is down to the Stellantis van brands.
None of the group’s four commercial vehicle brands – Peugeot, Vauxhall, Citroen and Fiat – are in positive territory.
- Vauxhall, the group’s biggest seller with 7.7% of the market, is down more than 5,400 vans
- Peugeot is down ‘only’ 712 units
- Citroen is off more than 3,200
- Fiat is down 1,827 year-to-date.
Stellantis’ LCV total for H1 was 34,726 vans. A year ago that figure was nearly 46,000. That’s a near 25% drop, or twice the market average.
Farizon - the new LCV market entrant
Geely-owned Farizon finally started to register LCVs in June after several months offering companies familiarisation drives on test tracks. Indeed, sister publication FleetandLeasing.com drove the Farizon SV back in May.
Farizon only registered 36 vans in June, but it’s a start and worthy of note because the LCV market is likely to see a host of new brands in the coming years. These will come from other Chinese brands, such as BYD, but also the likes of Kia which is set to introduce its product before the year end.
Liam Nicholas on the monthly figures
LCV registrations dropped by 14.8% year on year in June, marking the seventh consecutive month of decline. Meaning zero growth for the entire first half of the year, leaving total registrations down over 12% year to date!
2.5–3.5t vans
📉Down 10%, with 19,501 units registered, a significant dent in the largest sector of the van market.
2.0–2.5t vans
📉Collapsed by 41.5%, with only 4,193 registered. A sharp drop!
Sub 2.0t vans
📈Bucked the trend and rose 22% to 983 registrations, although this segment makes up a much smaller slice of the market.
Pickup trucks
📉Down slightly by 0.8%, with 2,754 units registered.
4×4 light commercials
📈Up 16.3%, totalling 742 units, suggesting demand remains strong in specialist use cases and rural applications.
🔋 There is some cause for optimism with EV’s at 97% year on year increase with 3,003 sold making up 10.6% of the market for June, a clear sign of growing interest in zero emission vehicles.
However, the year to date EV market share sits at just 8.6% which is below the government’s ZEV mandate targeting 16% EV adoption by the end of 2025, so we’re absolutely miles off target! Expect more EV deals this year.
June’s figures make it clear that van buyers are still sitting on their hands. High borrowing costs, economic headwinds, and lack of clarity on EV infrastructure are stalling decisions and freezing investment.
On the flip side, for proactive operators, this could be a chance to reset. Those who can offer flexible funding, EV readiness support, stock availability, and fleet management solutions stand to win.
When customers are cautious, value matters more than ever, not just price. Advice, service, and the ability to simplify complex transitions are the real differentiators in this climate.
Adaptability, speed, and insight are now the real currency. Those who embrace change not just react to it will be the ones who lead the recovery.
If you’re wondering how these trends could impact your fleet, or where the opportunities lie beneath the headlines, then let’s have a chat.
Whether it’s over the phone, on teams, or a site visit, I’m always up for a no pressure conversation about you, your fleet, your goals, and how to get ahead while the others stand still.
Liam Nicholas, Director of Business Development, Vanaways
Toyota on the up with Hilux doing well
Toyota may not be doing well in the new car market, but it had a fantastic June, up 1,417 units, which pushed it to the top of the fastest growing brands chart for H1 with a hike of more than 1,600 vans in H1.
Toyota is also one of the few brands with a pickup in the market with the Hilux. The expected collapse in double-cab LCV registrations expected thanks to benefit-in-kind tax classification changes has failed to materialise either for the year-to-date or for the month. Indeed, while the YTD figure has clearly been helped by businesses rushing to register pickups in Q1 (it’s up 10% H1), the June market was only 22 units down on the same month last year.
Top 5 fastest LCV growing brands by volume YTD
Bottom 5 fastest LCV falling brands by volume YTD
1 Toyota +1,652
2 Land Rover +641
3 MAN +397
4 Nissan +89
5 Farizon +36
5 Volkswagen -2,495
4 Renault -2,839
3 Mercedes -2,863
2 Citroen -3,282
1 Vauxhall -5,417
Source: SMMT
Read our new van market analysis of May 2025 registrations
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Tristan Young is an award winning journalist with more than 25 years’ experience reporting on the automotive industry focussing predominantly on fleet and retail. As a self-confessed petrol-head, Tristan has a weakness for car classifieds. When he’s not writing about the automotive industry, he can usually be found outdoors with a small pack of border collies.
