HARROGATE leasing broker, Synergy Car Leasing, says its first TV advert is part of its planned growth strategy, cemented when Newable invested in the company.
The TV ad, with a humourous approach emphasising the brand’s Feefo trust score, is currently playing out through Yorkshire before running nationally on Sky TV.
Paul Parkinson said the television airtime was planned to increase the brand’s awareness and consumer consideration, and was part of the Newable investment in January 2020.
It is now a year since we joined the Newable family of companies. This is one of the many investments we have planned as part of our growth strategy during 2021, including enhancing our digital capabilities further and expanding our great team. This is an important step for Synergy in our growth plan.
Paul Parkinson, CEO and founder, Synergy Car Leasing
Parkinson added that he believed the leasing marketplace remained strong as both consumers and businesses considered leasing as a viable alternative to purchasing, with business drivers taking advantage of low benefit-in-kind tax on electric vehicles and moving back to company cars.
Phil Reynolds, managing director of Newable Finance, added that lending and broking businesses were well positioned for 2021, and that EVs were one three core opportunities, the others being SME finance and property investment in his trends outlook for 2021.
He continued:
Being able to access multiple brands, offering lease-based products and delivering outstanding customer service has enabled Synergy to trade well since the first lockdown ended in June. Looking forward, Synergy is well placed to support consumers and businesses shift from petrol/diesel vehicles to electric vehicles. Buoyed by the generous tax incentives for businesses, we are already seeing a large number of commercial customers switch to electric.
You can watch the new Synergy Car Leasing TV advert here.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
