Tactical leasing support helps grow Cupra brand

CUPRA, the new sporting standalone brand of SEAT, is getting a big dose of recognition thanks to manufacturer support through personal leasing channels.

The leasing comparison portal Leasing.com says that the brand saw phenomenal growth in the personal leasing market during April.

The Formentor – Cupra’s flagship model – started the year in 22nd place on Leasing.com’s league table but has since seen a 110% increase in enquiries, propelling it into fourth place in April and into first place in the first half of May.

Paul Harrison, head of strategic partnerships at Leasing.com said that similar spin-off brands have been seen before, such as Citroen and DS, but few had seen as much immediate success. Harrison adds that Cupra has recognised the growing importance of leasing as key driver to getting new cars on the road and boosting brand awareness.

The Formentor is the brand’s first standalone vehicle and is a fast, compact SUV at a good price. Now more than ever, customers are looking for value for money and the Formentor is currently a cost-effective choice, thanks to the investments Cupra is injecting into the leasing market, making it one of the best deals available.
Paul Harrison, head of strategic partnerships, Leasing.com

Cupra provided tactical support on cost-effective lease-only deals for the entry-level model. This was followed by deals on the upper level V2 and then the VZ. Such investments made by Cupra and SEAT clearly point to the growing emphasis manufacturers are placing on the personal leasing market, adds Harrison.

While the Spanish automaker was on the way up, the Mercedes-Benz A-Class was heading the other way and was only the 10th most popular car to lease in April after topping Leasing.com’s league table in 2020.