Pictured above are new CEO Markus Deusing (left) and former CEO, Marco Lessacher, who moves to a new role in BMW LEASING and mobility provider Alphabet International has appointed a new CEO: Markus Deusing. Markus steps up from his Chief Commercial Officer role to take the top appointment at the BMW owned company. Meanwhile former Alphabet International CEO, Marco Lessacher, moves to…
LEASING brokers are in an ideal position to help fleet managers move to an electric future. It follows research by broker funder Alphabet that showed 25% of all fleet decision makers needed assistance to make the electrification move. Key points of the findings were: More than a third of fleet decision makers still see cost as the main barrier to going electric,…
CONGRATULATIONS to Alphabet’s Ifran Zaman, a customer service executive in the broker funder and leasing company’s First Contact Team. Ifran was awarded the Rising Star Award at the recent FN50 Customer Service Awards. Alphabet’s Frances Cowan, Carly Halpin, and Jennifer Froggatt, were also highly commended in the Individual and Rising Star categories at the awards. Why did Ifran win? Alphabet says that…
THE BVRLA Leasing Broker Conference 2021 closed with expectations that the industry will come through the current tough period with renewed buoyancy, embracing new technologies as the UK transitions to electric vehicles. Panels saw expert speakers discuss a range of topics, as well as networking opportunities for delegates, and the presentation of new products in the market. The event, held at the…
LEASING broker funder Alphabet has undertaken an extensive brand refresh with a redesigned logo and new corporate identity. The changes, says Alphabet, are to reflect the company’s new strategic focus as it moves into a new era of mobility. Alphabet is a forward-thinking company. Spotting and anticipating trends, implementing new mobility and technology, and our overall flexibility to change, is a core…
CONGRATULATIONS to Katie Asplin, named Rising Star at at this year’s Credit Strategy Car Finance Awards. The communications manager for leasing broker funder Alphabet has been recognised for her hard work and dedication to the industry over the past year. The Car Finance Awards champion the best in class to inspire the entire sector to continue to deliver outstanding services. It remains…
ALPHABET is the main sponsor of the BVRLA Broker Conference taking place on 21 October 2021. As well as offering insight into issues affecting the sector and sharing best practice, the conference offers the opportunity to network with brokers once again – at long last! Richard Chadwick (pictured above), head of Alphabet Partner, says sponsoring the conference is not only a way…
LEASING broker funder Alphabet is changing its senior executives. Former CEO Nick Brownrigg moves from the Great Britain office to take a new position as CEO of BMW Group Financial Services in the Netherlands. This is a new Alphabet role, which combines responsibility for both the retail financial services business, as well as the fleet leasing and mobility operations. Meanwhile a similar…