Tag: Auto Trader

Auto Trader buys online finance, insurance and compliance platform

Nathan Coe CEO of Auto Trader

THE automotive digital marketplace provider, Auto Trader Group, has acquired a finance, insurance and compliance software platform called AutoConvert. The platform also includes a CRM functionality. The benefits of AutoConvert are said to be increased finance penetration, and a fully automated customer journey. Customers include automotive dealers, dealer networks and finance brokers. Auto Trader CEO, Nathan Coe, said:  “AutoConvert is an impressive…

KeeResources bought by Auto Trader

BN AutoTrader KeeResources

AUTO TRADER GROUP has announced that it has acquired KeeResources, the software solutions, data, and services provider to the automotive industry. The UK’s largest automotive marketplace already used KeeResources data within its platform, but has now brought the company into its portfolio. KeeResources provides Auto Trader with a detailed vehicle taxonomy data-set for new and used cars across its platforms. Auto Trader…

Auto Trader focuses on relevance with upgraded search

BN AutoTraderLondonOffice

AUTO Trader has made changes to its search algorithm to prioritise relevance for a user’s search. The updates have been rolled-out following testing, which showed that 10% more leads would be created than when price was given a priority over relevance. Other elements such as website clicks, and map & location views performed better, as well as account ‘saves’. Auto Trader has…