JLR car subscription service Pivotal to use Allstar’s ServicePoint SMR platform; Lexus opens pilot car subscription; Ford looks at subscriptions for profit potential. LOOPIT, the car subscription platform, has published its latest market update on the subscription market…
JLR’s subscription service, Carpe, has been rebranded Pivotal as the OEM attempts to provide a more flexible Mobility-as-a-Service (MaaS) offering. Whereas Carpe offered subscribers a 12-month unlimited mileage single-payment subscription to a Jaguar or Land Rover model with no deposit, Pivotal now offers greater convenience with a 90 day minimum term, flexibility of payments and vehicle on a month-by-month basis. However, Pivotal…