Tag: subscriptions

Howkins leads new SOGO launch, promising ultra flexible business leasing

Karl Howkins Managing Director SOGO

THERE’S another new competitor offering flexible leasing on a subscription style basis that has just launched. It’s called SOGO. SOGO is backed by dealer group Cambria Automobiles plc and is headed by experienced automotive executive Karl Howkins, who includes head of fleet at Vauxhall and managing director of Citroen on his CV. While details are still vague, SOGO says it will launch…

JLR’s Carpe subscription brand renamed Pivotal to offer more flexible terms

JLR Pivotal subscription

JLR’s subscription service, Carpe, has been rebranded Pivotal as the OEM attempts to provide a more flexible Mobility-as-a-Service (MaaS) offering. Whereas Carpe offered subscribers a 12-month unlimited mileage single-payment subscription to a Jaguar or Land Rover model with no deposit, Pivotal now offers greater convenience with a 90 day minimum term, flexibility of payments and vehicle on a month-by-month basis. However, Pivotal…