- Nissan Juke continues to top the PCH charts
- Hyundai Tucson and Vauxhall Corsa also prove popular
- December enquiries defy seasonal drop with +30% increase
- Interest in electrified cars up 50% year-on-year
DECEMBER is usually the month when consumers desert car searching for Christmas shopping and office parties.
But not in December 2024.
The leasing deal aggregator, Leasing.com, reports that the volumes sent to its advertising partners were up 30% compared to December 2023, far outstripping the SMMT’s reported 1.7% reduction in private demand in 2024 compared to 2023 (although SMMT data is vehicle registrations rather than vehicle demand).
But it does indicate a growing desire and pent up demand on the part of consumers to think about leasing new cars.
“Demand for PCH offers bucked the seasonal decline usually seen in December when motorists usually turn their attention exclusively to Christmas. Total enquiry volumes sent to Leasing.com advertising partners were up 30% compared to December 2023.”
Cars on the consumer ‘hot list’ were the same as in November, with offers on the Nissan Juke, Hyundai Tucson and Vauxhall Corsa heading the top three most popular vehicles.
Turning to full year demand, Leasing.com said that demand for electrified vehicles – embracing BEVs, Plug-ins and hybrids – accounted for 37% of total PCH enquiries. According to Harrison, this represented a 50% demand increase on 2023 as consumers start to embrace the idea of electrification to whatever degree they feel comfortable with.
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Year-to-date Mercedes is down more than 7% in a market that’s up 3.5%.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
1 Comment
Steve Kirkland
Yet another month of huge % enquiry increase reported by them. I’m shocked! Anyone would think they were trying to lure in brokers to advertise on their ‘busy’ site…