VANSDIRECT has signed three top darts players ahead of the 2020 PDC World Championships.
The Newport-based broker will see its name on the shirts of world number 3 ‘The Iceman’ Gerwyn Price, world number 14 ‘The Wizard’ Simon Whitlock, and world number 15 ‘The Rockstar’ Joe Cullen.
Appearing at the championships, being held at London’s Alexandra Palace until Wednesday January 01, the arrowmen will be in the running for a £500,000 prize for the overall champion. Each will wear the Vansdirect logo as they play in the tournament.
Richard Simmonds, managing director of Vansdirect, said:
“We are incredibly proud to be signing a sponsorship deal with three of the most exciting names in the world of darts. We believe this will offer us the opportunity to increase brand exposure in our target market and look forward to following their success over the coming year.”
Vansdirect was purchased in January 2019 by the sixth largest motor retailer in the UK, Vertu Motors.