VANARAMA has extended its support of the National League for a further three seasons.
The Hertfordshire based van specialist broker started its ambitious sponsorship of the league in 2014, and has concluded a new deal that will extend the relationship to 11 years.
During its support of the league, Vanarama has raised issues such as male cancer, with its innovative MANarama campaign. This helped to raise more than £200k for Prostate Cancer UK.
The deal coincides with the recent launch of Vanarama’s new brand campaign which encourages its customers to find their new lease life (see panel below).
New lease of life TV advertising campaign
Vanarama has launched an advertising campaign entitled ‘Find your lease of life’. Airing across TV, digital and social channels, the campaign underlines Vanarama’s capabilities in the personal car leasing sector.
“We’re delighted to continue our relationship with The National League,” said Andy Alderson, CEO of Vanarama.
“We have a great affinity for this level of football as it really helped us accelerate the growth of our commercial van leasing business back in 2014. Now in 2021 having just launched our new brand campaign we’re breathing a new lease of life into our sector.
“As we undergo huge growth across our personal car leasing business, we wanted to show our commitment to do the same for grassroots football.
“The clubs and communities at this level have gone through very hard times, we hope that our investment will offer some stability and hope as we all work through the covid pandemic together.”
Daryl West, head of PR and sponsorship, added:
“It’s been an extremely fruitful partnership and as our car leasing business continues rapid growth this will only help us reach even more football fans with our market leading proposition.”
Automotive and fleet writer for Broker News
