- Pictured: The Cupra Raval, part of Volkswagen Group’s future plans, unlike SEAT
FOLLOWING Volkswagen Group’s survival plan called Future Plan 2030, which included the possibility of ditching the SEAT brand, the Group has announced a further statement confirming SEAT is outside its future plans, but sister performance brand Cupra is very much the favoured child.
While SEAT has a clear product roadmap for the coming years, went the company’s announcement, beyond the current product cycle the SEAT brand’s future was under intense discussion.
“As things stand today, increasingly demanding regulations, the economics of electrification and the investment required to develop a new generation of models make the decision for further investment in the SEAT brand increasingly challenging.”
Cupra will continue to drive growth, profitability and positioning
However, it’s a very different story for Cupra, which was launched in 2018.
Having delivered over a million vehicles during the past eight years, the company said that it remained one of Europe’s fastest-growing automotive brands, with eight models launched in eight years.
The focus through to 2030, said Volkswagen Group, was to realise Cupra’s full potential, targeting a 3% market share across Europe, supported by the continued renewal of its product portfolio and further international expansion.
Cupra would enter the Middle East in the third quarter of 2027, it said, and had a longer-term ambition to enter the United States.
Select Car Leasing is Official Leasing Partner of the 2027 London International Motor Show
The London International Motor Show (LIMS) has named Select Car Leasing as its Official Leasing Partner for 2027
Broker News Newsletter 06 October 2026
Catch up on the latest leasing broker news in the 06 October 2026 Broker News newsletter
James Pestell appointed Joint Vice Chair at the AFP
James Pestell has been elected as the new joint vice chair of the Association of Fleet Professionals
Select Car Leasing West Midlands marks ten years
Congratulations to the West Midlands office of Select Car Leasing, celebrating ten years in business
Mike Fazal makes The Times One to Watch list of business leaders
Mike Fazal, CEO of Leasing.com, has been named a ‘One to Watch’ in the LDC Top 50 Most Ambitious Business Leaders 2026
Ex-fleet EVs lead as diesel residuals fall in September
Used retail values experienced their first monthly dip of 2026 in September, according to the latest market data from Cazana
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
