VOLKSWAGEN is opening pop-up stores for its new all-electric ID.3 model.
Currently rolling out through Germany, the first pop-up store is in Dresden. It will be followed by another in Munich.
Volkswagen says the stores offer car consumers the opportunity to find out more about the ID.3 and about e-mobility at Volkswagen.
Holger B. Santel, head of sales & marketing Germany, said:
“The focus for ID.3 is on stores, especially visitor-intensive locations, where we can present e-mobility to everyone. In this way we want to open up new customer groups and thereby support our dealers.”
Visitors to the Dresden store can explore the new ID.3 in ‘virtual rooms’ with the latest multimedia technologies before ordering for delivery from their own local ID.3 retailer.
The Volkswagen ID.3 is due in the UK later this year with ordering from around July time.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.