Winner: Vavoom Leasing
Pictured above
Stuart Adam (left) and Jonathan Wise (right) accept the Best Startup Award from award sponsor Arron Mogridge of Fleet Procure.
About the winner
Set up in 2021, Cheshire-based Vavoom Leasing set out to disrupt the market as the UKs newest broker. The founders Jonathan Wise and Stuart Adam have both been in the corporate leasing market for over 30 years and are well versed in what makes great service and consultancy.
What made Vavoom Leasing Best Startup?
The judges were impressed with Vavoom as a new entrant to the market and felt that the business showed real potential.
A great new broker with plenty of promise. As a relatively new start up into the industry, their experience of the market, sound knowledge and approach to the ESG agenda would suggest they have been established for longer.
Within their award entry, Vavoom Leasing stood out for demonstrating excellence across a number of key areas: 
Customer service
Vavoom displays a real focus on adding value to customers. The judges liked the caring and consultative approach of the business which was substantiated in the customer feedback. The panel was also impressed with the strong emphasis placed on customer-experience values during the staff recruitment process.
Climate positive approach
The judges commended Vavoom’s approach on working with both individuals and businesses to support their environmental and ESG aspirations. Vavoom Leasing plants trees for every vehicle delivered and also prides itself on ‘walking the walk at HQ’ which includes offsetting carbon emissions for all work-related staff mileage.
Embracing new technology
Vavoom has a focus on ongoing innovation with the objective of making business processes as slick as possible for both customers and employees. The panel noted that the business has already invested in a customised CRM system and digitised the entire sales process to be completely paperless.
What the judges said
The panel was impressed with the strong start Vavoom had made within a short space of time. They liked Vavoom’s environmental focus for both customers and staff – backed up by the fact that they run their own electric fleet. The panel also noted the awards Vavoom has already won in their first two years of business.
Our whole team are extremely proud to be recognised as Best Startup. Our vision for Vavoom was to create a leasing brokerage that had a focus on the climate and our environment while pairing that with the revolution to a greener motoring future. We wanted to create a brand that was synonymous with sustainability, reliability and trust and be a company that was known for doing things differently. Our journey has only just begun, and we are excited for the next chapter with new product launches and growth planned.
Winner profiles in association with Leasing.com
Leasing.com invented car leasing comparison in the UK and for the last 23 years has been helping leasing brokers to promote their offers to consumers and businesses in order to generate high-quality leads and happy customers.
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Laura is a writer and Head of Marketing for Broker News, with extensive automotive experience from senior marketing roles with RBS/Nat West, Lombard Vehicle Management and Unipart. She is also a self-confessed petrol-head.
