ZENITH’S direct-to-consumer arm ZenAuto had appointed Gemma Bacon as marketing director. The move comes as the personal leasing brand of Zenith looks to accelerate growth plans in the coming year as a rival to the leasing broker sector.
Gemma’s new role will see her develop
ZenAuto across the UK and lead a marketing and digital team, with responsibilities covering everything from brand development to digital conversion, and PR to customer experience.
I am delighted to be joining ZenAuto at such an exciting time in the brand’s journey. The growth that the team have achieved in a short period of time is fantastic, and I look forward to contributing to its continued success.
Gemma Bacon, marketing director, ZenAuto
Reporting directly to ZenAuto CEO John Tracy, Gemma arrives in her new role as the company launches a national brand campaign – “Don’t Buy It, Zen It”.
Having previously held senior roles across the financial and professional services sectors, Gemma arrives at ZenAuto from her position as chief marketing officer at
Mortgage Advice Bureau Plc.
