ZOE Tonks is the new Head of Sales at Farizon, the electric van maker distributed by Jameel Motors UK.
Tonks will lead Farizon UK’s sales team, and report to Calum James, the General Manager of Farizon UK.
Tonks brings a wealth of experience from the automotive retail sector, having spent 14 years at Marshall Motor Group, where she progressed to Head of Corporate Sales, as well as OEM operations, with her most recent role as Head of Fleet at Harris Maxus UK.
“Joining a new brand at such an early stage of its journey in the UK is an exciting challenge. I was attracted to the role in no small part due to the Farizon UK team’s clear approach and strong values, with innovation and customer satisfaction at the top of the list of priorities.”
Zoe Tonks, Head of Sales, Farizon Tweet
Commenting on the appointment of Zoe Tonks, General Manager Calum James added: “Zoe is going to be a real asset to the team, bringing valuable experience from both sides of the manufacturer-retailer relationship. She’s demonstrated strategic and commercial acumen and extensive senior leadership credentials.”
Chinese brand Farizon is owned by Geely, which recently announced it would be entering the UK market in its own right with an electric SUV named EX5.
With an advanced drive-by-wire platform, the Farizon SV offers significant packaging advantages for a broad range of use cases, providing market-leading cargo capacity of up to 13m3 of cargo space and a payload of up to 1,350 kg. Available in L1 H1, L1 H2, L2 H2, L2 H3 and L3 H3 configurations, the SV benefits from an extra-low loading height of just 550 mm and up to 247 miles WLTP combined range.

Volkswagen Group confirms time is running out for SEAT, but backs Cupra brand
Volkswagen Group has announced that the SEAT brand future is under discussion but will fully back the Cupra brand

Broker News Newsletter 2 September 2026
Catch up on the latest leasing broker news in the 2 September 2026 Broker News newsletter

BYD joins LCV pick-up market in August
BYD has entered the UK LCV pickup market for the first time with the Chinese new entrant registering five vehicles in August, according to SMMT figures

Fleet concern over downtime is easing – Arval
Fleets concern over downtime has shown a slight improvement during the last year, according the 2026 Arval Mobility Observatory Barometer

Peugeot and Leapmotor highlight Stellantis division
Peugeot is having a huge fall in new car registrations but sister brand Leapmotor is up by more than 8,200 cars

Volkswagen Group to go high volume as it slashes model line up
The Volkswagen Group plans to streamline its model portfolio by around 50 per cent and reduce its offering by around 75 per cent by 2035

Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.