STELLANTIS brands will have the number of “fast cycle” cars capped in order to raise profitability and improve residual values, according to the group’s UK boss Paul Willcox (pictured above).
Each brand will have sub-18 month cars limited to its market share. This means that Vauxhall, with a share of 5.19% in 2022, will not push more than that amount of its volume into fast cycle channels. For 2022, that would have been the equivalent of 4,300 Vauxhalls.
Talking to Broker News, Willcox said . . .
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