CONGRATULATIONS to Adrian Mardell has been confirmed as the new permanent CEO of the overall JLR business.
Adrian has been functioning as interim CEO since the departure of Thierry Bollore in November 2022, stepping up from his role as chief financial officer.
Also announced by JLR has has been the appointment of Richard Molyneux as chief financial officer of the business. Richard Molyneux was appointed acting CFO in December 2022, following six years as finance director.
Mardell’s appointment was announced on Thursday following the news that JLR’s owner Tata was to build a gigafactory in Somerset, a decision described by Mike Hawes chief executive of the SMMT as “a significant announcement and a shot in the arm for the UK automotive industry”.
It has been my immense privilege to lead JLR over the last eight months and I am proud to be appointed chief executive officer of this fantastic business which has shaped me over the last 32 years. We have the right vision and people to deliver our Reimagine strategy and I am honoured to lead JLR on the journey ahead.
Adrian Mardell, chief executive officer, JLR Tweet
The Reimagine strategy involves delivering a vision of modern luxury that’s fully sustainable. The company also announced its House of Brands strategy (below) recently, focusing on Range Rover, Defender, Discovery and Jaguar, and eliminating clumsy and confusing nomenclature such as Land Rover Range Rover.
Patrick McGillycuddy was named managing director of JLR UK earlier this month. The company will also go down the agency route from autumn 2024.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.