CONGRATULATIONS to Patrick McGillycuddy who has been appointed UK managing director of JLR, effective 06 July 2023.
Patrick has been sales director, a position he has held since he joined JLR in 2021. Previously Patrick was with the Volkswagen Group, where he had extensive fleet experience.
As head of the UK JLR operation, Patrick is responsible for all its commercial operations as the company transforms under its Reimagine strategy, as the company attempts to move away from being just Jaguar and Land Rover brands to what JLR calls a ‘House of Brands’. The House of Brands encompasses Range Rover, Defender, Discovery and Jaguar.
Central to this strategy, says JLR, is to provide an interpretation of modern luxury, a simplified sales process and high levels of customer service.
Key to this is the transition to a direct sales model in late 2024 which will see leasing brokers excluded from the agency sales process.
I am thrilled to lead JLR’s home market at a time when the UK automotive industry is seeing more change than it has in decades. New competition, regulation and consumer behaviour demands change, and our response is both unprecedented and significant.
Continuing, Patrick added:
“We are reimagining our entire client journey for the luxury sector. How our clients interact with our brands as we launch our most desirable electrified Jaguar, Range Rover, Defender and Discovery vehicles will be reimagined, and I am proud to lead the dedicated and passionate team bringing that transformation to life.”
Patrick, who has been acting MD since March, replaces Rawdon Glover who stepped away to head up the Jaguar brand. JLR said an announcement about the new UK sales director appointment would be made shortly.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
