DAVID Rodriguez, the former head of procurement and remarketing at funder LeasePlan, has joined Mitsubishi.
Effective 01 June, 2020, Rodriguez is the new sales & marketing director.
Commenting on his appointment, Rodriguez said:
“It’s a great time to be joining Mitsubishi Motors in the UK. Building on our remarkable success in the plug-in hybrid market in particular, I know we have an exciting future ahead of us. I’m very much looking forward to working with the business and our dealer network to ensure we recover quickly from the turbulent period.”
Rodriguez is an experienced motor industry executive, having worked both at Ford and then Mazda prior to joining LeasePlan.
“David brings a wealth of wide-ranging experience to the position, not to mention passion and energy, which is just what we need as we look to rebuild following the coronavirus restrictions and prepare the business for exciting times ahead.”
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
