Gofor powers up Mowi Scotland's fleet decarbonisation programme

Edinburgh-based leasing broker supplying fleet management support
Helping instal workplace charge points
Decarbonising fleet with zero emission and ultra low emission cars

GOFOR has been appointed to manage Mowi Scotland’s transition to a combined electric and plug-in hybrid electric vehicle fleet.

The Edinburgh-based leasing broker is assisting Mowi – the world’s largest producer of Atlantic salmon – to realise its ‘Leading the Blue Revolution Plan’ of transitioning to a low carbon economy.

To support this ambition, Mowi Scotland wants its car fleet to be zero-emission or hybrid by 2025; its van and pick up fleet will follow as suitable vehicles become available.

The company has already begun its change to electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) and is now undertaking the installation of workplace charging at its sites. Originally deploying 7kw charge points, Mowi is now looking to introduce more rapid charging to its business as it seeks to meet the evolving demands of its low carbon fleet.

We’ve taken a highly proactive approach to ensure that the switch to electric and hybrid is as smooth as possible for Mowi. The Gofor team set up test drives to get employees comfortable with EVs and we also facilitated workplace charge point installation to make running the vehicles really easy. Our customer success team will support Mowi in the future with both vehicles and chargers as they transition to a reduced carbon fleet.

Graham Lesslie, managing director, Gofor Tweet

Gofor says it has provided a range of fleet management support materials to assist Mowi during its decarbonisation process. These include strategic insight on the move to electric, creating an EV/PHEV fleet policy and driver guidance which highlights benefit in kind (BIK) savings.

The first fully electric vehicles – Citroen e-Spacetourers – have already been delivered, alongside a new dual-branded MG4 Electric. The people carriers were selected as ideal vehicles to transport staff to and from work across two key highland routes.

Allan Macdonald, area manager for Mowi, explained:

“In addition to the clear environmental benefits from this move, thanks to the electric people carriers, it is now easier to transport staff to and from their place of work which will also help with recruitment in the future.”

Commenting on Mowi’s ambition to reduce its fleet carbon emissions, Ian Barrett, purchasing manager, said:

“The remote geography of our business makes it more challenging to reduce our vehicle emissions, but this doesn’t limit our ambition. We’re making major differences wherever we can, the electric people carriers have been a great start, and with more fully-electric company cars planned, we’re clearly making great strides.

“We now have e-vehicle charging points at our head office in Fort William as well as our salmon hatcheries at Lochailort and Invermoriston – I can see from my office window the benefit our people are already getting from this! Our plan is to expand these charging points at our many business locations across the Highlands and Islands.”

Gofor says it is actively encouraging its electric vehicle customers to invest in workplace charging infrastructure and the business facilitates installation as part of its full fleet management package.