THE Jaguar Land Rover division of Jardine Motors Group is going online.

The new facility – developed in partnership with omni-channel e-commerce solutions provider Rockar – will offer customers the opportunity to select and configure vehicles.

It promises transparent pricing and delivers the customer journey from enquiry to delivery. Support comes from the company’s digital sales team.

Jardine Motors says the new approach will be launched initially with Jaguar Land Rover Reading.

CEO Neil Williamson commented:

“The changing needs of the customer, who is browsing and purchasing more online, is widely talked about in our industry.The digital transformation journey we’ve been working on has involved putting in place the foundations of new systems and processes to then allow us to launch new services that will truly make a difference to customers and our business.”

“Along the way we’ve taken a partnership approach, collaborating with new-comers, disrupters and experts to find digital solutions that will evolve with changing consumer needs.This new digital platform we’ve developed in partnership with Rockar, integrates seamlessly into our existing website, recognises the customer’s desire for ease and convenience akin to other retail experiences so that we deliver an agile, personalised and connected approach to automotive retail.”

The new platform gives access to in-stock new Jaguar and Land Rover vehicles, as well as almost 1,000 approved used models across the network.

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