FIVE months into its agency sales model, Mercedes new car registrations are down 11.6% and more than 4,500 units on the same time last year. The drop is set against a market that’s up 16.8% overall.
Mercedes is also the biggest faller in terms of new car registrations in terms of outright numbers so far this year, although other brands have seen larger percentage drops.
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MERCEDES-BENZ, which started selling cars under the agency model in January, was down more than 20% in a market that saw an overall rise of 14.7%.
The agency move, which has blocked brokers from selling Mercedes cars without going through the brand’s captive finance house, has drawn criticism from consumers on the Mercedes-Benz Facebook page.
While agency is supposed to eliminate consumer’s fear that another buyer may have received a better deal through fixed pricing, Mercedes has also launched a sale offering discounts on selected models
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