Apart from Mercedes continuing to lose sales under agency, the latest figures add to the argument the new car market is returning to a more normal supply-demand situation with fleet registrations growing significantly faster than more profitable private registrations…
MERCEDES-BENZ, which started selling cars under the agency model in January, was down more than 20% in a market that saw an overall rise of 14.7%.
The agency move, which has blocked brokers from selling Mercedes cars without going through the brand’s captive finance house, has drawn criticism from consumers on the Mercedes-Benz Facebook page.
While agency is supposed to eliminate consumer’s fear that another buyer may have received a better deal through fixed pricing, Mercedes has also launched a sale offering discounts on selected models
Mercedes-Benz Vans and Rivian have announced a joint venture to produce two large electric vans within two years
Mercedes-Benz will fully disengage from the leasing broker channel next year when the OEM goes to an agency distribution model