Tag: Mercedes-Benz

Mercedes tracking 25% below market on agency

Mercedes logo on a wheel

Most car makers show positive sales figures; But Mercedes and Fiat are in doldrums; Volkswagen tops car registrations; Is salary sacrifice distorting retail figures?

WITH the majority of car makers showing positive figures this year, those with negative figures are beginning to increasingly stand out.

Mercedes, which switched to the agency model at the start of the year, was up 12.6% in August. However this is still lower than the industry average growth for the month … meanwhile there’s criticism that salary sacrifice is distorting the true retail market. Story here.

Legal possibility for brokers under agency model

Man in car showroom that is run under agency

BROKERS can exist under an agency retailing model, but they will need to form relationships directly with manufacturers rather than being supplied by retailers.
This was one of the messages from a recent conference looking at all aspects of agency.
Speaking at the Auto Retail Network Agency Conference, held in the same month Mercedes launched its new agreement, experts agreed that manufacturers would be able to supply brokers with cars, particularly as supply increases, but they will be disinclined to do so at least in the early stages of an agency agreement rollout.