UBER has committed to electrifying 50% of its fleet that operate in European capitals by 2025.

The ride hailing company will also make all its rides in Europe and North America fully electric by 2030.

The outcome is the result of a sustained campaign by environmental group Transport & Environment and seven NGO partners to focus on the environmental impact of the company’s operations with the tagline #TrueCostOfUber.

Transport & Environment says Uber’s EV commitment in Europe will save approximately 500,000 tonnes of CO2 emissions, equivalent to removing 275,000 privately-owned cars from the roads.

People across Europe are sick of pollution and congestion. Shared electric mobility is key to solving these problems. And the right place to start is with high-mileage drivers who’ll benefit first from cheaper-to-run, clean electric vehicles.

William Todts, executive director, Transport & Environment

To enable the transition to zero emission driving for its drivers, Uber has entered into a Memorandum of Understanding with the Renault-Nissan Alliance to assist electrification of its fleet.

The Alliance partners said they would work with Uber to make electric cars affordable in European markets, notably in the United Kingdom, France, the Netherlands and Portugal. It follows a successful pilot between Nissan and Uber in the UK.

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