Author page: Tristan Young

Last hurrah for the Ford Fiesta as VW volume continues to slide

Ford Fiesta tops october 2022 sales charts

WHO would want a Fiesta? Apparently 4,200 people; but not Ford.

Nevertheless, October was a month that saw Ford recover its mojo – with no little help from the Fiesta – but Volkswagen, on the other hand, has now seen a fall of more than 25,000 units sold in the first 10 months of 2022 against 2021.

And not just Volkswagen. With the exception of Cupra, the wider Volkswagen Group car brands have been performing poorly in 2022 due to supply issues (well, that’s been the same for most OEMs).

Even accounting for Cupra’s 5,835 additional registrations, the group’s core brands

Business sales take the hit as SMMT downgrades forecast for 2022

New car sales favoured retail in July 22

FLEET and business sales have taken the brunt of the decline in new car registrations during 2022 as car manufacturers favour more profitable retail channels.

July saw new car registrations fall for the fifth consecutive month: a 9.0% drop and a total of 112,162 cars.

Year-to-date the total is 914,241, down 11.5% on 2021.

According to the SMMT, the fall was down to supply issues, particularly the ongoing shortages of semiconductors. The industry organisation has now downgraded its forecast for 2022 to a fall of 2.8% over 2021 which would mean a market total around 1.6 million new cars. However, to achieve that figure the market would have to stage a significant recovery from its current run rate.