Chinese car makers are heading to Europe. In some cases, like GWM Ora, they have arrived already. With a huge home market, Chinese manufacturers are starting to expand their horizons, particularly with electric vehicles. Despite high EV sales in China and Asia, many brands are far from household names in the UK and Europe, but that will change in the next few years. This market intelligence guide will make sure you’re in the know.
Despite all the hype over agency agreements being the route forward for car makers, GWM Ora is opting to sell its cars via a network of franchised retailers. This will be backed up by an online sales system to offer what the brand claims is a true omni-channel approach.As for building a relationship with brokers, Ora will
MERCEDES-BENZ, which started selling cars under the agency model in January, was down more than 20% in a market that saw an overall rise of 14.7%.
The agency move, which has blocked brokers from selling Mercedes cars without going through the brand’s captive finance house, has drawn criticism from consumers on the Mercedes-Benz Facebook page.
While agency is supposed to eliminate consumer’s fear that another buyer may have received a better deal through fixed pricing, Mercedes has also launched a sale offering discounts on selected models
Strikes across the public transport industry are set to cause further disruption to driven vehicle delivery services says DMN Logistics
The outlook for leasing brokers will improve as new car supply will improve as Chinese brands put pressure on established OEMs
Electric cars are in demand on the Leasing.com comparison site, and outperforming the general market for EVs
Electric cars are in demand on the Leasing.com comparison site, and outperforming the general market for EVs
Smart has a new SUV arriving soon. How will it approach the broker fleet market? MD David Browne explains the OEM’s approach: I think brokers have a role. They have strong relationships with companies already, so we’ll tie into that