FIFTY2ONE has decided to move away from templated web designs for its leasing broker customers and instead offer unique designs for all new customers.
The web design business, which operates under the First Leasing brand, says all new customers will enjoy a bespoke design at no extra cost.
Meanwhile, existing customers, who have asked the software design company to create a bespoke design, will be offered a credit for a free redesign or reskin of their existing website.
“We believe the sector deserves an offer like this to provide a more individual appearance for those leasing brokers growing weary of standard templated websites,” said Darren Hargreaves, managing director, Fifty2One.
While template designs are useful, we’ve recognised that many brokers want to individualise their approach to the market with an eye to the growing appetite for electric vehicles. Offering a customised site will help them better articulate their expertise in the market and better promote their offers.
“In an increasingly competitive market, creating an individual look can help leasing brokers stand out in a crowded market and appeal to those customers looking for something different.”
While the front end can be designed to a broker’s specification, the functionality of the back end remains robust, integrated and fully aligned with all back-end requirements.
Dealer finance offer feed
In addition to a bespoke design, the latest First Leasing software updates allows brokers to import dealer finance offers to boost marketing appeal and offer a wider range of leasing offers. The feeds can be turned off and on as the brokerage prefers, balancing funder leasing offers and those from the OEMs.
“Our system is an end-to-end product, from managing enquiries to vehicle payout and from management reporting to invoicing. Our data is supplied by cap hpi and IDS so there are no compatibility issues with any of the marketing portals. In addition, while we supply our own cms, brokers can import systems they are familiar with, such as those by QV Systems. In fact we’re as flexible at that back end as the bespoke nature of our front end designs. And with the addition of dealer finance deal feeds, as an overall package it’s outstanding.”
If this sounds like the set up you’ve been waiting for to create the right impression for your website, then get in touch with Fifty2One to discuss your options.
Find out more
Discover how to make your broker website stand out:
- Call system consultant Lewis McKechnie on 01200 898 501
- Or email firstname.lastname@example.org.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.