Ford Credit looks at subscription and flexible financing as it gears up for new Ford EV product

Market Briefing represents the views of the industry on issues affecting the leasing broker market. If you have a view you would like to express, please email the editor: ralph.morton@brokernews.co.uk. Market Briefing is supported by FleetProcure, the online vehicle purchasing system used by leasing brokers and dealers.

AS Ford prepares to discard its past (bye-bye Fiesta, Mondeo) and embrace a new electric future (hello three new EVs and four electric vans), the OEM’s financing arm is preparing to create financial products sutiable fort ehse new products.

Ford Credit says it is piloting a range of products to support the transition to electric vehicles. This includes a subscription service as well as financing options for EV accessories, such as home charging units.

In addition, Ford Credit says it is developing its Options product to offer more flexibility, including different terms so that consumers can enjoy the long-term benefits of EVs more easily, including lower whole life costs.

Customer needs are changing as are the types of vehicles they are choosing. We're continually looking ahead and already learning from our first electric Mach-E customers to understand their needs. Alongside Ford, we are helping customers transition to electric with advice on total cost of ownership and charging solutions, and not just that but we’ll support them through the ownership cycle. As vehicles become more connected we’re also exploring how to best support other non-vehicle services customers desire that can be enabled through the car.

Carlos Treadway, CEO of Ford Credit Europe

Car subscriptions are starting to become an interesting channel for leasing brokers to explore as customers look to a more flexible approach to using vehicles, while bundling together all the services in a single monthly payment.

Read more about car subscriptions and leasing brokers

Two subscription provision companies that are increasingly involved in the leasing broker sector are SOGO Mobility and MyCarDirect.

You can read more about them in the stories below:

Mycardirect trials subscription model with brokers

SMEs Offered New Ultra Flexible Leasing Service From SOGO Mobility

Ed Jones appointed Nissan Sales Director

March 20, 2025 No Comments

ED Jones is the new Sales Director at Nissan. He replaces Michael Auliar who leaves the company to follow another opportunity at the end of March. Ed is no stranger to Nissan, having held a number of sales and marketing roles during his first stint at the OEM before becoming Category manager – Electric Vehicles. He left in September 2017 to join