Gofor appoints Joanna Williamson to lead SME push

CONGRATULATIONS to Joanna Williamson, who is the new business development manager for Edinburgh leasing broker Gofor.

Joanna has been hired to increase Gofor’s presence in the SME space as Gofor gears up for further expansion following its rebrand earlier this year. it says a further three BDM execs will be hired in the coming weeks to support Joanna.

I’m excited to be joining the fleet sector at a time where there’s lots of positivity around business contract hire and electric vehicle transition. As a result, there’s lots happening at Gofor – I can’t wait to start meeting our customers and supporting their fleet ambitions.

Joanna Williamson, business development manager, Gofor Tweet

Joanna comes from a B2B sales background, joining Gofor from Concept Group, a provider of printing hardware, software and print managed services.

Gofor says she will now be helping SMEs meet their fleet challenges with tools such as its multi-funder model, its proactive and relationship focused account management, along with its innovative driver and fleet management technology.‍

I’m delighted Joanna’s chosen to join Gofor. Having someone of her SME sales experience, who understands how to solve challenges and add value to SME businesses, will be a massive help to both our prospective clients and business development colleagues within the business.

Graham Lesslie, managing director, Gofor Tweet