- Nissan launches car subscription service in the UK.
- Sherwoods Motor Group launches a car subscription service in partnership with Karzoom
- 71% of UK consumers aged 21 to 55 would consider a subscription contract for their next car
LOOPIT, the car subscription platform, has published its August market update on the subscription market.
It leads on the news that Nissan has launched its own subscription service called Nissan Subscription.
The new service from the OEM is aimed at getting drivers into three of its electrified vehicles:
- Nissan Qashqai e-POWER N-Connecta
- Nissan LEAF 39kWh Tekna
- Nissan Ariya 87kWh Evolve
Prices start from £645 per month – if subscribers take the full 24 month agreement – with a minimum period of three months or up to two years; customers can even switch between models during the subscription period for maximum flexibility. Nissan says it will attract a new type of customer. The subscription includes insurance.
There’s a new generation of motorist coming through that is looking for an entirely digital purchase experience, likes the idea of swapping their car from time to time to suit different needs, and wants to avoid the hassle of motoring admin. Nissan Subscription is perfect for them: one simple monthly payment and they’ve got everything covered.
Meanwhile dealer group Sherwoods has launched its own subscription service in partnership with Karzoom. Subscribers get the option of one to three month agreements on a wide range of cars and vans. The business calls it Sherwoods Car Club.
According to the website users can drive a car or van for for a limited period of one to three months, which can then be repeated with the same or a different vehicle. The subscription service is all-inclusive.
Meanwhile analysis from Loopit was featured in an article by Hugo Salaun, chief strategy office at Arval. Called Why car subscription is an opportunity for anyone who produces, owns or sells cars, the article reveals that 71% of UK consumers aged 21 to 55 would consider a subscription contract for their next car.
Finally, Lawyers Weekly reports that global law firm K&L Gates has recently offered an EV car subscriptions in order to retain staff and provide them with the opportunity to drive an electric car without the upfront cost – similar in many ways to the salsac schemes in the UK but without the tax breaks.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
